SocratesQ and Securewest International partner for Crisis Counsel service
Brand management and marketing agency SocratesQ and global risk management company Securewest International have partnered to launch a crisis communications service named Crisis Counsel for the superyacht industry. The launch builds on the success of a crisis management workshop that the firms delivered to an audience of superyacht captains and crew at the International Yacht Club d’Antibes on Le Quai des Milliardaires.
The new service provides a one-stop resource for risk management, media and legal counsel in case of crisis. Its purpose is to ensure that owners, management companies and ultimately crew can handle the outfall from a crisis with skill and authority to minimise negativity and protect all those involved.
Oscar Faragher, principal at SocratesQ, said: “There is now an international fleet of well over 5,000 superyachts; in the first quarter alone of 2016, sales of superyachts were valued at well over €425m and the yachting industry itself has an annual revenue in the tens of billions of pounds.
“They cruise from Bodrum to the Bahamas with global celebrities on board as guests or charterers. Things happen: sinkings, collisions, fires and sometimes – sadly – death at sea. A huge risk threatens the reputation of owners, management companies and crew if crises strike without professional preparation and the skills to deal with media and media law.”