Yomira: Superyacht charter consultancy service launched


Superyacht charter specialist, Yomira, has launched as a charter consultancy service to offer UNHW clients a modernised option when chartering – as would be expected when chartering an aircraft or booking a hotel.

With almost 50 years collectively in the superyacht charter sector, founding partners Neil Hornsby and Amanda Armstrong launched Yomira in the last quarter of 2020.

“High end travel clients have been well served over the last decade by a new breed of exclusive travel consultancies specialising in a very personalised proposition for the entire client experience,” said Hornsby.

Surprisingly, the yacht charter service model has hardly advanced at all, remaining somewhat archaic and formulaic, according to Hornsby. “We were therefore motivated to modernise and breathe new life into the charter process with Yomira, going the extra mile in designing life-enhancing superyacht experiences to become more relevant in a changing world.”

Yomira seeks to simplify the process of chartering and ensure transparency. The company said even experienced charterers begrudge the convoluted booking process and want a more streamlined system which is more efficient.

“This is a critical factor in being able to attract new clients to the concept of chartering a yacht, especially next generation clients,” said Armstrong.“We aim to build a more favourable perception of yacht charter by making it more appealing and accessible to a wider audience in order to grow the market.”

Yomira’s options include: stay and sail programmes in the Maldives with access to a private island, spa and wellbeing cruises in Indonesia, dive trips in French Polynesia’s Tuamotu Archipelago, bone fishing in the Bahamas, Arctic expeditions and a variety of naturalist voyages in Australia, including whale watching and participation in reef projects.

In the more traditional destinations, Yomira goes off the beaten track, visiting the Southern Grenadines, the Southern Exumas, the Aeolian Islands and the Northern Sporades.

Customised offerings range from special nutritional programmes, coordinated with superyacht chefs, to arranging activity schemes for children of all ages, private tours of Tuscan vineyards, coral safaris to Australia’s Outer Barrier Reef, sourcing archaeology or marine biology guides.

The firm is confident that the charter industry will gradually recover its ground once travel restrictions are relaxed.

Yomira is committed to sustainable yachting, from promoting the chartering a sailing yacht to engaging in carbon footprint reduction initiatives. “We also foresee increasing interest from clients in ocean conservation projects going forward and we will be developing some exciting voyages with customised aspects to meet this demand,” said Armstrong.