Sirena yachts expands US presence
Sirena Yachts has opened new headquarter offices in Fort Lauderdale.
The headquarters will utilise a team of pre-appointed on-site professionals. The team is already operational.
The Turkish shipyard has identified the US as a target market for its new Sirena 56 and 64 yacht ranges. The yard confirmed its presence in America with the recent sale of two new Sirena 64 and two new Sirena 56 motoryachts to US customers.
The two new Sirena 64 yachts will be presented at the upcoming Fort Lauderdale International Boatshow.
Sirena also made its debut at the Miami Beach Show last February.
Ms Ipek Kirac, Sirena Marine CEO said: “We are expecting the US market to grow at a substantial pace in the near future. The product itself has been designed in order to cover many regions in the US by being a long range category A and also being able to go in the inland lakes and waterways.
“We have established Sirena Marine LLC in New York and have plans on expanding our sales and our after sales network in North America with Constantino’s US team which has recently joined us. Our strategy would be to start the expansion from Florida, North East coast and the North West coast.”