Jaffa & Co launches Jaffa Privé to advise on superyachts

James Jaffa (left) and Ian Petts launch Jaffa Privé.

Law firm Jaffa & Co has launched Jaffa Privé to offer advisory services to  superyacht and business jet owners. The group, based in Mayfair, London, will be led by Ian Petts as partner.

Petts, who was previously head of yachting and private aviation at Equiom,  focuses on superyachts, jets, estates and investments.

The launch is in response to clients’ request for a continuation of the relationship with Jaffa & Co beyond a particular legal project.

“Jaffa Privé is a logical evolution for the Jaffa brand, and something we have been working towards for a long time,” said James Jaffa, founding partner at Jaffa & Co.

Petts has held a number of senior yachting roles, including being group finance director of broker and management company YCO after the global financial crisis.  He helped found the Young Professionals in Yachting organisation in Monaco and is an advisor to Cluster Yachting in Monaco.

At the start of the Russian invasion of Ukraine, Petts and his wife arranged for eight trucks of aid to go from Monaco to Ukraine. He drove one truck personally, repatriating 12 mothers and their children.

“I am thrilled to become part of the esteemed Jaffa Group and family as they take their brand to new heights on the global stage,” said Petts.

“As we spread the Jaffa wings internationally with Jaffa Privé, and introduce a suite of exclusive services tailored for family offices, discerning businesses, and ultra-high net worth individuals, our mission is crystal clear: Jaffa aspire to become the unparalleled trusted partner, and the go-to consultants for families and enterprises with luxury assets and investments, ensuring they have the smoothest and most enjoyable experience with their assets.”