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Marketing

Farouk Nefzi, CMO, Feadship reimagines yacht marketing.

WATCH: ‘Thinking outside the box’

video
Rob Hodgetts
25 Mar 26
0

Feadship CMO Farouk Nefzi on why yacht marketing needs reinventing for the future.

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'Disrupting yachting' panel at Superaycht Investor London.

‘Turn right when others turn left’ – disrupting yachting

opinion
Rob Hodgetts
28 Apr 25
0

There’s an old gag about a tourist in Ireland who stops to ask a farmer for directions. The farmer peers at the tourist, scratches his…

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Experts discuss disruption and yacht marketing at Superyacht Investor London.

WATCH: ‘Disruption in yacht marketing’

video
Rob Hodgetts
15 Apr 25
0

How yachting could face disruption, and exploiting opportunities in innovation.

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Burgess is set to open a new office in Aspen, Colorado.

Prospecting for white gold in Aspen

opinion
Rob Hodgetts
15 Nov 24
0

He knew he was on to a good thing when one of his brokers got chatting to someone in a restaurant while waiting to pick…

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Latest news
MarineMax owns superyacht brands Fraser Yachts and Northrop & Johnson.

MarineMax posts $527m revenue as new boat sales tumble

24 April 2026

Sanlorenzo posts €960.4m revenue in 2025; turns around Nautor Swan

18 March 2026
Ferretti Group financial results.

Ferretti ‘overperforms’ in 2025 as revenues hit €1.2bn

5 March 2026
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