WATCH: ‘Thinking outside the box’video Rob Hodgetts 25 Mar 26 0Feadship CMO Farouk Nefzi on why yacht marketing needs reinventing for the future. Read more
Monaco opt-outs spotlight quest for ‘client centricity’opinion Rob Hodgetts 2 Jun 25 0If you’re short of a buzzword, try chucking “client-centric” into a few conversations. It’s certainly à la mode in marketing and was cited as the… Read more
‘Turn right when others turn left’ – disrupting yachtingopinion Rob Hodgetts 28 Apr 25 0There’s an old gag about a tourist in Ireland who stops to ask a farmer for directions. The farmer peers at the tourist, scratches his… Read more
