Sunseeker names Millar as new CEO

Scott Millar is the new CEO of Sunseeker.

Sunseeker has appointed Scott Millar as its CEO as part of an ownership restructure.

Millar takes over from interim boss Steve Timms as Cross Ocean Partners and Cheyne Capital become Sunseeker’s owners and shareholders.

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The two companies provided capital investment to Sunseeker in November 2025.

Millar was first involved with Sunseeker in December when he stepped in as interim CEO from Teneo Financial Advisory following the exit “by mutual agreement” of Andrea Frabetti.

“It was important to us not to rush the appointment of a permanent CEO,” said Timms. “We wanted it to be someone who truly cares about this brand, who has the vision, passion and experience necessary to lead Sunseeker into its next phase of growth with true stability.”

Millar has more than 27 years of experience with luxury brands, including in the automotive and yacht sectors.

“What attracted me most to Sunseeker was the scale of opportunity ahead,” he said. “We have a clear vision, ambitious plans for growth and the full support of our shareholders to invest in the brand, our people and our products. I am honoured to lead the business into this next chapter and excited about what we can achieve together for our customers.”

Sunseeker has also named Andy Gawthorpe as chief commercial officer, Ian Morgan as chief strategy officer and James Grove as chief information officer. Adrian Mardell has joined the company as non-executive chairman.