Heesen appoints Christiaanse to lead US sales

Lars Christiaanse will drive sales in the US for Heesen Yachts.

Heesen Yachts has appointed Lars Christiaanse as its US sales director to replace Thomas Conboy.

Christiaanse joins with a “formidable” track record in the ultra-prime real estate and luxury hospitality sectors, says the company. The appointment is a “full circle” moment given he was born just a few miles from Heesen’s shipyard in North Brabant, the Netherlands, it adds.

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“We sincerely thank Thom for his contribution to our American growth, as we welcome Lars to lead this next chapter in the US,” says Heesen CEO Jeroen van der Meer.

“Lars’s expertise and deep understanding of the dynamics required at the highest level of the luxury market will be invaluable in driving our strategic growth and reinforcing Heesen’s position in this key region. He is a dedicated professional who understands that in our industry, success is built on meticulous attention to detail and steadfast commitment to excellence. We are confident he will strengthen our bonds with American clients and ensure Florida remains a vibrant hub for the Heesen family.”

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The experienced Conboy joined Heesen in 2015. He now looks after the Americas for Turquoise Yachts.