Sunseeker expands to the Middle East

Sunseeker has expanded its distribution presence to the middle east through a partnership with brokerage Brett & Noble. The British superyacht builder will sell its yachts exclusively under the name Sunseeker Gulf.

Sunseeker Gulf is to be managed by the United Arab Emirates-based brokerage which was established in 2012 by co-founders John Bush and Brett Noble. With the head office, based in Dubai, the new Sunseeker distributor will be led by the two industry veterans the Brett & Noble team.

The partnership allows Sunseeker to further its expansion from Europe and North America to the middle east. The company said it is focused  on the growing market in the UAE, Kuwait, Qatar, Saudi Arabia, Oman and Bahrain.

“Now we finally have a distributor in the Middle East,” Andrea Fabretti, CEO, Sunseeker told Superyacht Investor at the Monaco Yacht Show. “We are starting off with the office in  Dubai, then Saudi Arabia, before expanding into more countries in the region.”

Fabretti explained that this is a significant milestone for the company, as it already had an established network in Europe through the Sunseeker London Group. OneWater Marine Group, which acquired Denison Yachts earlier this year, distribute Sunseeker in the US.

Whilst the middle east offers huge potential,  the Sunseeker CEO said that the company remains focused on growing its established networks in Europe and North America too.

“We are incredibly proud to embark on a new venture with Sunseeker,” said John Bush, founder of Sunseeker Gulf. “Representing an iconic brand in a growing market will enable us to develop our business in the Middle East.”

The shipbuilder also announced the start of the tri-deck superyacht 42m (137ft) Ocean 460 (pictured) from its Ocean range. Fabretti said that the company was already working with some prospective buyers.

Sunseeker Gulf will debut at Dubai Yacht Show in March 2023.