New CEO takes the helm at Adler Yacht
New Swiss builder Adler Yacht has made two managerial appointments, including new CEO Philipp Pototchnik.
Pototchnik joined the company in March as sales and marketing manager. He was promoted following his performance over the last few months.
Adler Yacht founder Alexander Vargacs said: “It is my great honour and pleasure to have Philipp Pototschnik as the new CEO of Adler Yacht. Philipp has shown in the past months great enthusiasm and efforts in getting the best for the company, and moving this forward.”
Founded last year, Adler looks to expand its reach across Europe, Americas and Asia. Pototchnik believes that the company’s sustainable, feature-packed yachts can find a market in these regions.
He told Superyacht Investor: “We feel that our innovative yachts fit perfectly with the needs of clients in many markets – Europe, Americas, Asia. They combine spacious interiors, efficient hybrid propulsion, long range – many features that could usually be found on board much larger boats – and last but not least the largest flybridge in the class.”
The company also appointed Esmeralda Fernandes De Sa as its new sales and marketing manager. She is joining the company from the aviation industry, where she worked in similar roles at Cessna Citation and Embraer.
The company’s debut yacht, the Adler Suprema, is powered by a hybrid diesel-electric propulsion system, can accommodate between six and nine guests, and features a full-carbon hull. She has a cruising speed of eight knots, burning 11 litres of diesel per hour.
She also features an automatic positioning “E-anchor” system, which keeps her in place without using a traditional anchor. This allows her to park in shallow waters or natural reserves where yachts traditionally wouldn’t be able to.
Pototchnik said: “You can sail smoothly, even in areas where no other motor yacht is allowed to enter, while going full electric. This is not only a benefit for the owner, but also for the environment. This feature opens another world to yacht owners.”
An updated version of the Suprema will be showcased at the Cannes Yachting Festival later this month. Adler is currently “working on several solutions to expand its range”, Pototchnik told Superyacht Investor.